2 · Display & handling
Balance presentation with practical packing.
A more elaborate pack is not automatically more useful. Studios often have limited wall, shelf or counter space. Confirm whether packs will hang, stand or lie flat; how staff will identify size and color; and how many units need to fit the display.
For wholesale handling, define how individual packs will be grouped in the outer carton. Do not estimate display or carton capacity from a mockup alone. Sock thickness, fold method, header structure, box depth and assortment mix can change the result.